An Arraiá inside the home
Unable to go to festivals because of the pandemic, the festival came to the children. The team set up an Arraiá at the home, with a decorated table and lots of traditional treats.
Our story
Caring with love for more than 20 years.
PROHACC was born in Perus, in the northwest of São Paulo. This is our journey, told through official records and the home's own posts, year by year.
How it all began
A home opened in Perus.
On October 3, 1997, the Associação Proteção Habitacional das Crianças Carentes was registered, based on Rua Dr. Oscar da Cunha Correia, in Perus.
Today the home is a residential care service: it takes in children and teenagers from 0 to 17 years old by court order, cares for them as long as needed and takes part in the local child protection network.
All of this with no government agreement. Over the years, the home has been kept going by donors, volunteers, schools, companies and neighbors.
1997year we opened
29years as an association
0 to 17years old: the ages of the children we care for
691posts sharing our daily life since 2020
Timeline
Year by year.
The milestones below come from the Federal Revenue Service registry and the home's Instagram posts. We have no public records for 1998 to 2019, so we only tell what we can prove.
- 1997
The founding
- The Associação Proteção Habitacional das Crianças Carentes, CNPJ 02.163.594/0001-87, opens in Perus, São Paulo.
- 1998
Two decades of quiet work
- There are no public records for this period. In 2020, PROHACC's posts mention more than 20 years of work in the Perus community.
- 2020
The home did not stop
- The Instagram account starts, with the request: PROHACC carries on and needs you. Milk, groceries, hygiene products and fruit.
- During the pandemic, the children spend quarantine cared for by volunteers. The home joins the Dia de Doar Agora (Giving Day Now) movement and launches the Winter Campaign and monthly sponsorship.
- Unable to go out, the party comes to the children: an Arraiá inside the home. The June festival bag (Sacola Junina) is born, sold to help with expenses.
- Donations start being accepted through PicPay. Milk campaign, raffles and bazaars with every health precaution. In November, the Christmas Bag campaign (Sacolinha de Natal): each donor puts together a kit for one child.
- 2021
Now we have Pix
- The 1st Charity Pasta Dinner was ready, but the home canceled it to respect the Covid-19 restrictions.
- The warm clothes campaign and the return of the June festival bag (Sacola Julina).
- The Pix key ajudeaprohacc@gmail.com arrives, making donations of any amount easier.
- Materials for renovating the home and distribution of food baskets.
- "The house is full": four children arrive on the same night. A trip to the park and a visit from Santa, brought by the Sem Destino MC group.
- 2022
An ever-growing network
- The first child at the home gets the Covid-19 vaccine.
- Easter campaign, winter sponsorship and the 2022 June festival bag (Sacola Julina).
- The 1st Charity Pizza. A friend of the home gathers donors and PROHACC gets a much-needed fridge. Theater and Pajama Day for the children.
- The home is selected for the Bazar do Bem at Esporte Clube Pinheiros. A request for a blender is met the same day.
- Some of the kids watch a charity soccer match between Stock Car drivers at Pinheiros. The Visit to Santa and McDonald's project: the home asks for donations to take all the children to the mall.
- 2023
Caring also means health
- A campaign for R$ 4,000 in dental treatment. In May, a teenager in care successfully gets her braces.
- After the pandemic, PROHACC returns to the June festival at Colégio Augusto Ramos with a sweets stall. The team takes part in a training with CREAS Perus and the area's care services (SAICAs), mediated by a social worker from the Court of Justice.
- A baby who had been in the hospital is discharged and welcomed home with a party.
- With a baby in the ICU, the home hires two more staff members to take turns at the hospital and takes in two more babies. Christmas campaign and bazaar.
- 2024
Monthly donor
- The May 18 campaign against the sexual abuse and exploitation of children and teenagers, and participation in the 1st Conference on Residential Care for Children and Adolescents.
- The PROHACC charity bazaar returns, by appointment.
- The "Become a monthly donor" campaign begins, to help with the home's expenses.
- A message about caring with humanity: education, health and food, always with love.
- 2025
We need you to keep going
- White January campaign, about mental health.
- The home stresses that it has no government agreement and asks: we need you to keep going.
- Easter, the June festival and the "our home" post, showing the front of the house.
- The bazaar returns, a request for diapers and infant formula, and the 2025 Christmas Campaign.
- 2026
Smiles at the movies
- Easter of Giving 2026 and a post on myths and facts about residential care.
- The home's team attends the opening of the Humanized Social Protection Center in Cotia.
- A special campaign to take the home's 18 children and teenagers to the movies.
- McHappy Day with donated vouchers, Children's Day and a tribute to teachers.
Stories
Stories the home has shared.
Real moments recorded by PROHACC. No story identifies the children: we tell what happened, never who is who.
The home that did not stop
When the world had to stay home, PROHACC kept its doors open on the inside. The children lived through quarantine cared for by the team and volunteers, and the bills kept coming. The request was simple: keep a giving heart even in times of crisis.
Cakes that became joy
Quintal dos Bolos Caseiros, from Perus, sent delicious cakes and the kids had a party. The home publicly thanked them for their kindness.
Responsibility first
The 1st Charity Pasta Dinner was ready to happen, but it was canceled because of new Covid-19 restrictions. Even giving up the funds, the home chose everyone's safety.
A day to share hope
Food baskets arrived and were shared, on a day the home itself called sharing joy and hope.
The house is full
Four more children arrived on the same night. The caption recalled: it is the act of taking them in that opens new opportunities and gives hope to those most in need of affection.
First vaccine
The home joyfully shared the first child vaccinated against Covid-19 and hoped that all of them could get vaccinated soon.
We got our fridge
A friend of the home called on her friends, and together they gave PROHACC a much-needed fridge. The home thanked them, saying they made all the difference.
Pizza made with love
For the 1st Charity Pizza Night, the team made mozzarella and calabresa sausage pizzas ready to bake, for pickup at the home.
We got the blender
The home asked for a blender, new or used. Soon after, the post was celebrating: we got it.
Visit to Santa
The project wanted to take all the children to the mall to meet Santa and have a snack, an outing they really wanted. Since the home has no agreement with the government, the outing depended on donors.
A smile that came back
After a campaign to pay for R$ 4,000 in dental treatment, the home shared that fitting the braces for a teenager in care was a success.
Sweets back at the June festival
After the pandemic, PROHACC returned to the June festival at Colégio Augusto Ramos with a sweets stall. The home thanked every bit of help: the money, the ingredients, the people who cooked and the space the school provided.
The first bath
When a child arrives, the technical team, management and caregivers take part in the first bath together, so the welcome is as safe and warm as possible.
Celebrating life
A baby who had been in the hospital was finally discharged and welcomed home with a party. PROHACC thanked everyone who helped with money and with prayers.
Bottle caps that help another cause
The home is also a collection point: bottle caps, can tabs and empty blister packs go to another partner institution, AAMEEP Centro Dia.
The new mascot
A little fish arrived and became the children's mascot, complete with a card: taking good care of my fish.
Taking turns at the hospital
With a baby in the ICU, the home hired two more staff members to take turns at the hospital. That same month, two more babies arrived.
Caring goes further
Every child in care has the right to be welcomed with humanity, with education, health and food. At PROHACC, the home says, that comes with a lot of love and care.
Smiles at the movies
The home wanted to take its 18 children and teenagers to the movies and asked for help: the campaign art estimated R$ 100 per child, with ticket, popcorn and soda.
McHappy Day
With the vouchers we received, the children had a special day, full of joy. The home reminded everyone that small gestures can change a child's day.
Source of the stories: public posts on Instagram @prohacccasa, from 2020 to 2026.
Some of the story images are illustrations created with artificial intelligence, with no real children.