Imagine running a house with about 18 children and teenagers without knowing how much money will come in next month. Some months bring many donations. Others, almost none. But food, electricity, gas and medicine have to be there every day.
That is the challenge of a house with no government funding agreement, like PROHACC. In May 2020, the house explained on Instagram that it has regular expenses and invited the public to become monthly sponsors, with whatever amount fit their pocket. In October 2024, it renewed the invitation to anyone who wants to become a monthly donor. In this article, we explain why recurring donations are one of the most powerful ways to help.
Children's routine cannot depend on luck
The Technical Guidelines for Child and Adolescent Care Services, by CNAS and CONANDA, mention three important words in caring for children in shelters: constancy, stability and a predictable routine. Children who have gone through ruptures need to know what will happen the next day. They need schedules, reference caregivers and a house that works.
The same document recommends that caregivers preferably work fixed shifts, so that children can bond with those who care for them. It also sets a benchmark of one caregiver for up to ten children or teenagers per shift. Keeping a stable team, with wages paid on time, requires guaranteed money every month.
Emergency giving helps, but it is not enough
The Brazil Giving Survey 2024, by IDIS, showed that half of the Brazilians surveyed gave to some emergency that year. It is a beautiful sign of solidarity. But the survey itself makes an important point: only 10% gave exclusively to emergencies. For IDIS, this reinforces that emergency giving complements, rather than replaces, regular giving.
In a 2024 article, IDIS CEO Paula Fabiani and Luisa Lima argue that giving needs to become a regular practice in Brazil, and not just a response to crises.
Donor loyalty is falling
One figure worries social organizations. In 2015, 69% of donors gave to the same institutions every year. In 2024, according to the Brazil Giving Survey, it was 49%.
This means that many organizations have to start from scratch with every campaign, looking for new donors instead of counting on people who already know their work. For a small house, this effort takes time that could be spent with the children.
What predictability makes possible
When a house knows it can count on a base of monthly donations, a lot changes:
- Buying better. It can make larger purchases at lower prices, instead of buying in a rush.
- Paying on time. Electricity, water, gas and wages stop being a source of anxiety.
- Preventing instead of fixing. Repairs can be planned before they become emergencies.
- Building a reserve. Even a small one protects the house from the unexpected.
- Planning for the children. Outings, courses and school supplies go on the calendar in advance.
Large organizations in the sector know this. Aldeias Infantis SOS Brasil, for example, invites the public to become an Amigo SOS and explains that monthly giving keeps its projects running in the long term, with continuous support throughout the year.
How much to give each month?
The right amount is the one that fits your budget without strain. The Brazil Giving Survey 2024 showed that the median individual donation was R$ 480 for the year, which comes to about R$ 40 a month. But any recurring amount is valuable, because it adds up with other people's and repeats.
Think of it this way: 50 people giving R$ 20 a month add up to R$ 1,000 every month that the house can count on. It is simple math that makes a huge difference.
How to make your donation monthly
You can make a PIX transfer to PROHACC's CNPJ, 02.163.594/0001-87, on the same day every month. A few tips so you don't forget:
- set a fixed reminder on your phone, ideally right after your payday;
- check whether your bank's app lets you schedule a recurring PIX;
- before confirming, make sure the name Associação Proteção Habitacional das Crianças Carentes appears.
Transparency is part of the commitment
Those who give every month deserve to know what happens to the money. When choosing an organization to support regularly, ask how the resources are used. Serious organizations report on their finances and answer these questions, always protecting the children's identity.
Since 1997, the house has existed in Perus because people decided to care. If you can, make that care a habit. See all the ways to help on the How to help page.
---
Sources
- CNAS and CONANDA. Orientações Técnicas: Serviços de Acolhimento para Crianças e Adolescentes, 2009, item 4.1.4, pp. 63 to 65 (copy hosted by TJDFT): https://www.tjdft.jus.br/informacoes/infancia-e-juventude/informacoes/informacoes/instituicoes-de-acolhimento-1/orientacoes_tecnicas.pdf
- IDIS. Pesquisa Doação Brasil 2024, results infographic: https://www.idis.org.br/wp-content/uploads/2025/08/InfograficoDigital_PDB_2024.pdf
- IDIS. Brazil Giving Research: volume of individual donations in Brazil reaches BRL 24.3 billions in 2024, 08/18/2025: https://www.idis.org.br/en/?p=24100
- IDIS. What has to happen for Brazilians to see donations as more than just a response to crises?, by Paula Fabiani and Luisa Lima, 09/30/2024: https://www.idis.org.br/en/?p=23382
- Aldeias Infantis SOS Brasil, home page (Amigo SOS program): https://www.aldeiasinfantis.org.br/
- PROHACC on Instagram (@prohacccasa), post of 05/20/2020, invitation to become a monthly sponsor: https://www.instagram.com/p/CAanJX5g4z5/
- PROHACC on Instagram (@prohacccasa), post of 10/17/2024, invitation to become a monthly donor: https://www.instagram.com/p/DBPYk57u9aR/